507 search results - page 52 / 102 » Defensive Marketing Strategies |
ICIP
2008
IEEE
14 years 4 months ago
2008
IEEE
As the applications delivered by cellular phones are becoming increasingly sophisticated, the importance of choosing an input strategy is also growing. Touch-screens can simplify ...
USS
2008
14 years 20 hour ago
2008
The notion of blacklisting communication sources has been a well-established defensive measure since the origins of the Internet community. In particular, the practice of compilin...
HICSS
2009
IEEE
14 years 4 months ago
2009
IEEE
Consumer informedness plays a critical role in determining consumer choice. Companies now use hyperdifferentiation and resonance marketing strategies to benefit from the long-tail....
HICSS
2003
IEEE
14 years 3 months ago
2003
IEEE
This paper presents the findings from an ongoing research study on offshore IT outsourcing. Field work was carried out in India and in the UK to evaluate the scale and scope of ou...
ELPUB
2007
ACM
14 years 1 months ago
2007
ACM
This paper addresses new questions around media performance as a result of the rise of centralized content portals such as iTunes or MySpace. We first describe the rise of central...