507 search results - page 55 / 102 » Defensive Marketing Strategies |
HICSS
2006
IEEE
14 years 3 months ago
2006
IEEE
We analyze how online reviews can be used to evaluate product differentiation strategy based on the theories of hyperdifferentiation and resonance marketing. Hyperdifferentiation ...
ADC
2003
Springer
14 years 2 months ago
2003
Springer
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are re...
ENTER
2008
Springer
13 years 11 months ago
2008
Springer
Recommender systems (RS) are employed to personalize user interaction with (e.g. tourism) web-sites, supporting both navigation through large service assortments and the configura...
ECIS
2004
13 years 11 months ago
2004
Small firms' use of e-business is limited and little is known about what drives small businesses (SMEs) to embrace e-business. It first discusses different growth strategies ...
DSS
2006
13 years 9 months ago
2006
Consumers increasingly obtain direct consultations from experts, thanks to the prevalent use of Information Technology and the Internet. Motivated by the online consultation pract...