507 search results - page 8 / 102 » Defensive Marketing Strategies |
GECON
2007
Springer
14 years 1 months ago
2007
Springer
We describe a number of strategies for a future service oriented market place. We describe the SLA’s role within the service framework, and how it enables customers to make value...
SIGECOM
2008
ACM
13 years 7 months ago
2008
ACM
One attractive feature of market scoring rules [Hanson '03] is that they are myopically strategyproof: It is optimal for a trader to report her true belief about the likeliho...
HICSS
2003
IEEE
14 years 28 days ago
2003
IEEE
In the last few years there has been much interest in the delivery of software-as-a-service. The concept of the remote delivery of software by Application Service Providers (ASPs)...
JCIT
2010
13 years 2 months ago
2010
This work discusses clearing policy used by a specialist agent on marketing strategies under the rules of TAC CAT agents International Tournament. The goal of this agent is to cre...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...