Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
The WWW provides a simple yet effective media for users to search, browse, and retrieve information in the Web. Web log mining is a promising tool to study user behaviors, which co...
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
We perform a statistical analysis of user’s reaction time to a new discussion thread in online debates on the popular news site Slashdot. First, we show with KolmogorovSmirnov t...
A typical collection of personal information contains many documents and mentions many concepts (e.g., person names, events, etc.). In this environment, associative browsing betwe...
Jinyoung Kim, Anton Bakalov, David A. Smith, W. Br...