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KDD
2009
ACM
210views Data Mining» more  KDD 2009»
14 years 8 months ago
Large-scale behavioral targeting
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Ye Chen, Dmitry Pavlov, John F. Canny
APWEB
2006
Springer
13 years 11 months ago
An Effective System for Mining Web Log
The WWW provides a simple yet effective media for users to search, browse, and retrieve information in the Web. Web log mining is a promising tool to study user behaviors, which co...
Zhenglu Yang, Yitong Wang, Masaru Kitsuregawa
WEBI
2009
Springer
14 years 2 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
LAWEB
2007
IEEE
14 years 1 months ago
Description and Prediction of Slashdot Activity
We perform a statistical analysis of user’s reaction time to a new discussion thread in online debates on the popular news site Slashdot. First, we show with KolmogorovSmirnov t...
Andreas Kaltenbrunner, Vicenç Gómez,...
CIKM
2010
Springer
13 years 6 months ago
Building a semantic representation for personal information
A typical collection of personal information contains many documents and mentions many concepts (e.g., person names, events, etc.). In this environment, associative browsing betwe...
Jinyoung Kim, Anton Bakalov, David A. Smith, W. Br...