17 search results - page 2 / 4 » Deriving Concept-Based User Profiles from Search Engine Logs |
DEXAW
2009
IEEE
14 years 3 months ago
2009
IEEE
Abstract—Search context is a crucial factor that helps to understand a user’s information need in ad-hoc Web page retrieval. A query log of a search engine contains rich inform...
WSDM
2010
ACM
14 years 6 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
DAGSTUHL
2007
13 years 10 months ago
2007
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
HICSS
2003
IEEE
14 years 1 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
IPM
2008
13 years 8 months ago
2008
In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, na...