Abstract—Search context is a crucial factor that helps to understand a user’s information need in ad-hoc Web page retrieval. A query log of a search engine contains rich inform...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, na...
Bernard J. Jansen, Danielle L. Booth, Amanda Spink