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KDD
2002
ACM
166views Data Mining» more  KDD 2002»
14 years 10 months ago
Exploiting response models: optimizing cross-sell and up-sell opportunities in banking
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
Andrew Storey, Marc-David Cohen
KDD
2001
ACM
231views Data Mining» more  KDD 2001»
14 years 10 months ago
A Framework for Efficient and Anonymous Web Usage Mining Based on Client-Side Tracking
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
Cyrus Shahabi, Farnoush Banaei Kashani
CHI
2007
ACM
14 years 10 months ago
An eye tracking study of the effect of target rank on web search
Web search engines present search results in a rank ordered list. This works when what a user wants is near the top, but sometimes the information that the user really wants is lo...
Zhiwei Guan, Edward Cutrell
CHI
2003
ACM
14 years 10 months ago
A context-aware experience sampling tool
A new software tool for user-interface development and assessment of ubiquitous computing applications is available for CHI researchers. The software permits researchers to use co...
Stephen S. Intille, John Rondoni, Chuck Kukla, Isa...
POPL
2007
ACM
14 years 10 months ago
Preferential path profiling: compactly numbering interesting paths
Path profiles provide a more accurate characterization of a program's dynamic behavior than basic block or edge profiles, but are relatively more expensive to collect. This h...
Kapil Vaswani, Aditya V. Nori, Trishul M. Chilimbi