1 In traditional direct marketing, the implicit assumption is that customers will only purchase the product if they are contacted. In real business environments, however, there ar...
Yi-Ting Lai, Ke Wang, Daymond Ling, Hua Shi, Jason...
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
Sebastiano Battiato, Giovanni Maria Farinella, Gio...