This paper contributes to the evolving body of knowledge pertaining to the study of digitally-enabled social networks, their usage, and their effects on people, organization, and s...
The Web has become an important information repository; often it is the first source a person turns to with an information need. One common way to search the Web is with a search ...
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
The existence of on-line social networks that include person specific information creates interesting opportunities for various applications ranging from marketing to community o...
Barbara Carminati, Elena Ferrari, Raymond Heatherl...
In many networks, vertices have hidden attributes that are correlated with the network's topology. For instance, in social networks, people are more likely to be friends if t...