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» Distributed Virtual Malls on the World Wide Web
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WWW
2010
ACM
14 years 2 months ago
Optimal rare query suggestion with implicit user feedback
Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular/head queries. Si...
Yang Song, Li-wei He
WWW
2009
ACM
14 years 8 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
14 years 8 months ago
Exploring social annotations for information retrieval
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
Ding Zhou, Jiang Bian, Shuyi Zheng, Hongyuan Zha, ...
WWW
2008
ACM
14 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2008
ACM
14 years 8 months ago
Detecting image spam using visual features and near duplicate detection
Email spam is a much studied topic, but even though current email spam detecting software has been gaining a competitive edge against text based email spam, new advances in spam g...
Bhaskar Mehta, Saurabh Nangia, Manish Gupta 0002, ...