Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
Moira Burke, Nicholas Gorman, Erik Nilsen, Anthony...
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
Most queries in web search are ambiguous and multifaceted. Identifying the major senses and facets of queries from search log data, referred to as query subtopic mining in this pa...
Yunhua Hu, Ya-nan Qian, Hang Li, Daxin Jiang, Jian...
The WWW provides a simple yet effective media for users to search, browse, and retrieve information in the Web. Web log mining is a promising tool to study user behaviors, which co...
The World Wide Web (WWW) has provided us with a plethora of information. However, given its unstructured format, this information is useful mainly to humans and cannot be effectiv...