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CHI
2004
ACM
14 years 8 months ago
Banner ads hinder visual search and are forgotten
Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
Moira Burke, Nicholas Gorman, Erik Nilsen, Anthony...
DSS
2007
96views more  DSS 2007»
13 years 8 months ago
Factors relating to the decision to click on a sponsored link
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
Bernard J. Jansen, Anna Brown, Marc Resnick
SIGIR
2012
ACM
11 years 10 months ago
Mining query subtopics from search log data
Most queries in web search are ambiguous and multifaceted. Identifying the major senses and facets of queries from search log data, referred to as query subtopic mining in this pa...
Yunhua Hu, Ya-nan Qian, Hang Li, Daxin Jiang, Jian...
APWEB
2006
Springer
13 years 11 months ago
An Effective System for Mining Web Log
The WWW provides a simple yet effective media for users to search, browse, and retrieve information in the Web. Web log mining is a promising tool to study user behaviors, which co...
Zhenglu Yang, Yitong Wang, Masaru Kitsuregawa
WEBI
2009
Springer
14 years 2 months ago
Towards Bridging the Web and the Semantic Web
The World Wide Web (WWW) has provided us with a plethora of information. However, given its unstructured format, this information is useful mainly to humans and cannot be effectiv...
Swarnim Kulkarni, Doina Caragea