64 search results - page 1 / 13 » Dynamic cost-per-action mechanisms and applications to onlin... |
ACNS
2010
Springer
13 years 11 months ago
2010
Springer
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
CORR
2010
Springer
13 years 7 months ago
2010
Springer
We consider the problem of revenue-optimal dynamic mechanism design in settings where agents' types evolve over time as a function of their (both public and private) experien...
PERVASIVE
2009
Springer
14 years 16 days ago
2009
Springer
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...