The migration from desktop applications to Web-based services is scattering personal data across a myriad of Web sites, such as Google, Flickr, YouTube, and Amazon S3. This disper...
Roxana Geambasu, Cherie Cheung, Alexander Moshchuk...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Current web search engines return result pages containing mostly text summary even though the matched web pages may contain informative pictures. A text excerpt (i.e. snippet) is ...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...