We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Social network analysis has recently gained a lot of interest because of the advent and the increasing popularity of social media, such as blogs, social networks, microblogging, o...
Iraklis Varlamis, Magdalini Eirinaki, Malamati D. ...
: Network topology not only tells about tightly-connected “communities,” but also gives cues on more subtle properties of the vertices. We introduce a simple probabilistic late...
This paper studies a virus inoculation game on social networks. A framework is presented which allows the measuring of the windfall of friendship, i.e., how much players benefit i...
Dominic Meier, Yvonne Anne Oswald, Stefan Schmid, ...
Recent studies have shown that various models can explain the emergence of complex networks, such as scale-free and small-world networks. This paper presents a different model to...