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WWW
2008
ACM
14 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
ASUNAM
2010
IEEE
12 years 11 months ago
A Study on Social Network Metrics and Their Application in Trust Networks
Social network analysis has recently gained a lot of interest because of the advent and the increasing popularity of social media, such as blogs, social networks, microblogging, o...
Iraklis Varlamis, Magdalini Eirinaki, Malamati D. ...
MLG
2007
Springer
14 years 1 months ago
Inferring Vertex Properties from Topology in Large Networks
: Network topology not only tells about tightly-connected “communities,” but also gives cues on more subtle properties of the vertices. We introduce a simple probabilistic late...
Janne Sinkkonen, Janne Aukia, Samuel Kaski
SIGECOM
2008
ACM
122views ECommerce» more  SIGECOM 2008»
13 years 7 months ago
On the windfall of friendship: inoculation strategies on social networks
This paper studies a virus inoculation game on social networks. A framework is presented which allows the measuring of the windfall of friendship, i.e., how much players benefit i...
Dominic Meier, Yvonne Anne Oswald, Stefan Schmid, ...
ATAL
2007
Springer
14 years 1 months ago
Emergence of global network property based on multi-agent voting model
Recent studies have shown that various models can explain the emergence of complex networks, such as scale-free and small-world networks. This paper presents a different model to...
Kousuke Shinoda, Yutaka Matsuo, Hideyuki Nakashima