We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
: The accelerated development in Peer-to-Peer (P2P) and Grid computing has positioned them as promising next generation computing platforms. They enable the creation of Virtual Ent...
Rajkumar Buyya, David Abramson, Jonathan Giddy, He...
We study the classic mathematical economics problem of Bayesian optimal mechanism design where a principal aims to optimize expected revenue when allocating resources to self-inte...
Shuchi Chawla, Jason Hartline, David Malec and Bal...
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
The emergence of online games has fundamentally changed security requirements for computer games, which previously were largely concerned with copy protection. In this paper, we e...