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WWW
2009
ACM
14 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
The majority of people in rural developing regions do not have access to the World Wide Web. Traditional network connectivity technologies have proven to be prohibitively expensiv...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
High-quality, personalized recommendations are a key feature in many online systems. Since these systems often have explicit knowledge of social network structures, the recommenda...