17 search results - page 1 / 4 » Effects of Interactivity on Website Involvement and Purchase... |
JAIS
2010
13 years 5 months ago
2010
This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts...
MKTSCI
2011
13 years 1 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
CHI
2009
ACM
14 years 11 months ago
2009
ACM
Many commerce websites post privacy policies to address Internet shoppers' privacy concerns. However, few users read or understand them. Iconic privacy indicators may make pr...
HICSS
2007
IEEE
14 years 5 months ago
2007
IEEE
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
WWW
2010
ACM
14 years 6 months ago
2010
ACM
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...