Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
In this paper, we present results from a study of mobile ticketing service adoption in public transportation. The theoretical background of the study is based on technology adoptio...
Niina Mallat, Matti Rossi, Virpi Kristiina Tuunain...