Bluetooth is an emerging technology in wireless applications, and many related issues are yet to be explored both in academia and industry. Because of the complexity and the dynam...
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
The availability of heterogeneous wireless interfaces and of growing computing resources on widespread portable devices pushes for enabling innovative deployment scenarios where mo...
Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
Angeliki Tsilira, Adamantia G. Pateli, Erast Athan...
People tend to form social networks within geographical areas. This can be explained by the fact that generally geographical localities correspond to common interests (e.g. studen...