Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...