32 search results - page 5 / 7 » Estimating advertisability of tail queries for sponsored sea... |
WINE
2009
Springer
14 years 3 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2007
ACM
14 years 9 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
CORR
2010
Springer
13 years 6 months ago
2010
Springer
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
AIRWEB
2006
Springer
14 years 9 days ago
2006
Springer
Cloaking is a search engine spamming technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to users browsin...