This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts...
Zhenhui Jiang, Jason Chan, Bernard C. Y. Tan, Wei ...
Good teachers know their students, and exploit this knowledge to adapt or optimise their instruction. Traditional teachers know their students because they interact with them face-...
Web publishers frequently integrate third-party advertisements into web pages that also contain sensitive publisher data and end-user personal data. This practice exposes sensitiv...
Mike Ter Louw, Karthik Thotta Ganesh, V. N. Venkat...
MiBoard (Multiplayer Interactive Board Game) is an online, turnbased board game that was developed to assess the integration of game characteristics (point rewards, game-like inte...
Reciprocity is a key determinant of human behavior and has been well documented in the psychological and behavioral economics literature. This paper shows that reciprocity has sig...