The use of blogs to track and comment on real world (political, news, entertainment) events is growing. Similarly, as more individuals start relying on the Web as their primary in...
Web search engines often federate many user queries to relevant structured databases. For example, a product related query might be federated to a product database containing thei...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Given only the URL of a web page, can we identify its topic? This is the question that we examine in this paper. Usually, web pages are classified using their content [7], but a U...
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...