The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...
Background: The ability to distinguish between genes and proteins is essential for understanding biological text. Support Vector Machines (SVMs) have been proven to be very effici...
Tapio Pahikkala, Filip Ginter, Jorma Boberg, Jouni...
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...