Finding relevant information within the vast amount of information exchanged via feeds is difficult. Previous research into this problem has largely focused on recommending relev...
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Sai-Ming Li, Mohammad Mahdian, Randolph Preston Mc...
No search engine is perfect. A typical type of imperfection is the preference misalignment between search engines and end users, e.g., from time to time, web users skip higherrank...
Clickthrough data is a particularly inexpensive and plentiful resource to obtain implicit relevance feedback for improving and personalizing search engines. However, it is well kn...
We introduce a new approach to analyzing click logs by examining both the documents that are clicked and those that are bypassed--documents returned higher in the ordering of the ...
Atish Das Sarma, Sreenivas Gollapudi, Samuel Ieong