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SIGIR
2005
ACM
14 years 3 months ago
Accurately interpreting clickthrough data as implicit feedback
This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users’ decision process using eyetracking and comparing im...
Thorsten Joachims, Laura A. Granka, Bing Pan, Hele...
AIRWEB
2006
Springer
14 years 1 months ago
Adversarial Information Retrieval Aspects of Sponsored Search
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
Bernard J. Jansen
CHI
2009
ACM
14 years 10 months ago
Remembrance of things tagged: how tagging effort affects tag production and human memory
We developed a low-effort interaction method called Click2Tag for social bookmarking. Information foraging theory predicts that the production of tags will increase as the effort ...
Raluca Budiu, Peter Pirolli, Lichan Hong
AAAI
2007
14 years 4 days ago
Modeling Contextual Factors of Click Rates
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
WSDM
2009
ACM
191views Data Mining» more  WSDM 2009»
14 years 4 months ago
Generating labels from clicks
The ranking function used by search engines to order results is learned from labeled training data. Each training point is a (query, URL) pair that is labeled by a human judge who...
Rakesh Agrawal, Alan Halverson, Krishnaram Kenthap...