337 search results - page 15 / 68 » Externalities in online advertising |
SOCIALCOM
2010
13 years 6 months ago
2010
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
KDD
2009
ACM
14 years 1 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
KDD
2009
ACM
14 years 3 months ago
2009
ACM
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
PST
2008
13 years 9 months ago
2008
Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as a...
FIS
2009
13 years 6 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...