337 search results - page 16 / 68 » Externalities in online advertising |
ICDCS
2011
IEEE
12 years 9 months ago
2011
IEEE
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
WWW
2007
ACM
14 years 10 months ago
2007
ACM
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
CIKM
2009
Springer
14 years 4 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
NAACL
2010
13 years 7 months ago
2010
Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled da...
INTR
2007
13 years 9 months ago
2007
Purpose – The purpose of this paper is to investigate different effects of three network externality factors, i.e. local network size, network strength, and total network size, ...