337 search results - page 17 / 68 » Externalities in online advertising |
SIGECOM
2009
ACM
14 years 4 months ago
2009
ACM
We study auctions for selling a limited supply of a single commodity in the case where the supply is known in advance and the case it is unknown and must be instead allocated in a...
AAAI
2008
14 years 1 days ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
SIGIR
2005
ACM
14 years 3 months ago
2005
ACM
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
CIKM
2009
Springer
14 years 1 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
CIKM
2010
Springer
13 years 8 months ago
2010
Springer
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...