337 search results - page 21 / 68 » Externalities in online advertising |
KDD
2009
ACM
14 years 2 months ago
2009
ACM
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
HICSS
2003
IEEE
14 years 21 days ago
2003
IEEE
Online newspapers, having existed on the Internet for a couple of years, are now having similar form and content, starting to shape what could be called a genre. We have analyzed ...
CHI
2004
ACM
14 years 7 months ago
2004
ACM
Online personal advertisements have recently become an easy, socially acceptable way to meet partners for dates or relationships. Because popular personals systems not only reflec...
SIGKDD
2010
13 years 2 months ago
2010
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
WSC
2004
13 years 8 months ago
2004
The paper introduces a new model for shipment date quoting with potential applications in E-commerce. First, a customer sends to the vendor a request for an item advertised at a c...