337 search results - page 22 / 68 » Externalities in online advertising |
INTERACT
2003
13 years 8 months ago
2003
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
ECWEB
2010
Springer
13 years 8 months ago
2010
Springer
This research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenari...
SIGECOM
2010
ACM
14 years 7 days ago
2010
ACM
Motivated by the allocation problem facing publishers in display advertising we formulate the online assignment with forecast problem, a version of the online allocation problem w...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
ACML
2009
Springer
14 years 2 months ago
2009
Springer
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...