337 search results - page 4 / 68 » Externalities in online advertising |
AAAI
2010
13 years 8 months ago
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
ECIS
2000
13 years 8 months ago
2000
Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practi...
KAIS
2010
13 years 5 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
WAIM
2009
Springer
14 years 1 months ago
2009
Springer
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...