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KDD
2009
ACM
174views Data Mining» more  KDD 2009»
14 years 7 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
AAAI
2008
13 years 9 months ago
An Expressive Auction Design for Online Display Advertising
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
Sébastien Lahaie, David C. Parkes, David M....
WSDM
2010
ACM
365views Data Mining» more  WSDM 2010»
14 years 4 months ago
A Novel Click Model and Its Applications to Online Advertising
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguan...
ICMCS
2008
IEEE
121views Multimedia» more  ICMCS 2008»
14 years 1 months ago
Online video advertising based on user's attention relavancy computing
Information overload has become an important problem in the internet, and that all kinds of existing ads flood into people’s eyes causes scarcity of user’s attention. To provi...
Jinqiao Wang, Yikai Fang, Hanqing Lu
WECWIS
2008
IEEE
117views ECommerce» more  WECWIS 2008»
14 years 1 months ago
Use of Content Tags in Managing Advertisements for Online Videos
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...
Chia-Hsin Huang, H. T. Kung, Chia-Yung Su