337 search results - page 8 / 68 » Externalities in online advertising |
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
ICDM
2010
IEEE
13 years 5 months ago
2010
IEEE
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
CACM
2007
13 years 7 months ago
2007
Pop-up, pop-under, and in-line ads have been said to be intrusive, and previous findings suggest that they could have important effects on user perception and cognition. Using a 2...
WWW
2001
ACM
14 years 8 months ago
2001
ACM