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» Eye-tracking analysis of user behavior in WWW search
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WWW
2010
ACM
13 years 7 months ago
A characterization of online browsing behavior
In this paper, we undertake a large-scale study of online user behavior based on search and toolbar logs. We propose a new CCS taxonomy of pageviews consisting of Content (news, p...
Ravi Kumar, Andrew Tomkins
JNW
2008
146views more  JNW 2008»
13 years 5 months ago
User Behavior and IM Topology Analysis
The use of Instant Messaging, or IM, has become widely adopted in private and corporate communication. They can provide instant, multi-directed and multi-types of communications wh...
Qiang Yan, Xiaoyan Huang
CHI
1999
ACM
13 years 11 months ago
The Tangled Web we Wove: A Taskonomy of WWW Use
A prerequisite to the effective design of user interfaces is an understanding of the tasks for which that interface will actually be used. Surprisingly little task analysis has ap...
Michael D. Byrne, Bonnie E. John, Neil S. Wehrle, ...
WWW
2009
ACM
14 years 8 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
CHI
2001
ACM
14 years 7 months ago
Visual information foraging in a focus + context visualization
Eye tracking studies of the Hyperbolic Tree browser [10] suggest that visual search in focus+context displays is highly affected by information scent (i.e., local cues, such as te...
Peter Pirolli, Stuart K. Card, Mija M. Van Der Weg...