Relations between users on social media sites often reflect a mixture of positive (friendly) and negative (antagonistic) interactions. In contrast to the bulk of research on soci...
Jure Leskovec, Daniel P. Huttenlocher, Jon M. Klei...
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate...
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, H...
The phenomenal success of social networking sites, such as Facebook, Twitter and LinkedIn, has revolutionized the way people communicate. This paradigm has attracted the attention ...
Zhijun Yin, Manish Gupta, Tim Weninger, Jiawei Han
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...