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WINE
2009
Springer
200views Economy» more  WINE 2009»
14 years 22 days ago
Pricing Strategies for Viral Marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
IJLT
2008
96views more  IJLT 2008»
13 years 8 months ago
Enhancing social interaction in competence development networks: a conceptual framework
: This paper addresses the challenge of enhancing social interaction through value-added connections among online community members engaged in knowledge exchange. We report on our ...
Albert A. Angehrn, Katrina Maxwell, Bertrand Seren...
HICSS
2010
IEEE
298views Biometrics» more  HICSS 2010»
14 years 3 months ago
The Continuance of Online Social Networks: How to Keep People Using Facebook?
The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate...
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, H...
DASFAA
2009
IEEE
104views Database» more  DASFAA 2009»
14 years 3 months ago
Tailoring Data Quality Models Using Social Network Preferences
To succeed in their tasks, users need to manage data with the most adequate quality levels possible according to specific data quality models. Typically, data quality assessment co...
Ismael Caballero, Eugenio Verbo, Manuel A. Serrano...
HICSS
2009
IEEE
195views Biometrics» more  HICSS 2009»
14 years 3 months ago
Cyber Migration: An Empirical Investigation on Factors that Affect Users' Switch Intentions in Social Networking Sites
In recent years, Social Networking Sites (SNSs) have increasingly gained popularity. With the existence of hundreds of such sites, it is not uncommon to have users switching betwe...
Zengyan Cheng, Yinping Yang, John Lim