Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
: This paper addresses the challenge of enhancing social interaction through value-added connections among online community members engaged in knowledge exchange. We report on our ...
Albert A. Angehrn, Katrina Maxwell, Bertrand Seren...
The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate...
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, H...
To succeed in their tasks, users need to manage data with the most adequate quality levels possible according to specific data quality models. Typically, data quality assessment co...
Ismael Caballero, Eugenio Verbo, Manuel A. Serrano...
In recent years, Social Networking Sites (SNSs) have increasingly gained popularity. With the existence of hundreds of such sites, it is not uncommon to have users switching betwe...