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WWW
2008
ACM
14 years 9 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2003
ACM
14 years 9 months ago
Mining newsgroups using networks arising from social behavior
Recent advances in information retrieval over hyperlinked corpora have convincinglydemonstratedthat links carry less noisy information than text. We investigate the feasibility of...
Rakesh Agrawal, Sridhar Rajagopalan, Ramakrishnan ...
CHI
2009
ACM
14 years 8 months ago
Waterhouse: enabling secure e-mail with social networking
We present Waterhouse, a system for sending and receiving cryptographically protected electronic mail ("secure e-mail"). We show how an existing e-mail interface can be ...
Alex P. Lambert, Stephen M. Bezek, Karrie Karahali...
STOC
2007
ACM
140views Algorithms» more  STOC 2007»
14 years 8 months ago
On the submodularity of influence in social networks
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
Elchanan Mossel, Sébastien Roch
KDD
2008
ACM
211views Data Mining» more  KDD 2008»
14 years 8 months ago
ArnetMiner: extraction and mining of academic social networks
This paper addresses several key issues in the ArnetMiner system, which aims at extracting and mining academic social networks. Specifically, the system focuses on: 1) Extracting ...
Jie Tang, Jing Zhang, Limin Yao, Juanzi Li, Li Zha...