Users of online social networking communities are disclosing large amounts of personal information, putting themselves at a variety of risks. Our ongoing research investigates mec...
Heather Richter Lipford, Andrew Besmer, Jason Wats...
This study suggests reasons for the absence of a growing proportion of the population, the so-called baby boomers, from the otherwise highly popular social networking sites. We ex...
A social network is defined as a social structure of individuals, who are related (directly or indirectly to each other) based on a common relation of interest, e.g. friendship, t...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...