Abstract-- This work aims at measuring familiarity to contribute to the formalization of trust. Trust has always been bundled with familiarity to become a popular topic in the area...
In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. Familiarity is often considered to be an ...
Previous research has investigated how people either navigate the web as a whole, or find information on websites of which they have little previous knowledge. However, it is now ...
This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files – 345’440 web site ...
Roland Schegg, Thomas Steiner, Thouraya Gherissi-L...
—Web 2.0 applications, including blogs, wikis and social networking sites, pose challenging privacy issues. Many users are unaware that search engines index personal information ...
Michael Hart, Claude Castille, Rob Johnson, Amanda...