This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...
We are experiencing a new Social Web, where people share, communicate, commiserate, and conflict with each other. As evidenced by systems like Wikipedia, twitter, and delicious.co...
To provide users with only relevant data from the huge amount of available information, personalization systems utilize preferences to allow users to express their interest on spe...
We describe extensions to the Excel spreadsheet that integrate userdefined functions into the spreadsheet grid, rather than treating them as a "bolt-on". Our first objec...
Simon L. Peyton Jones, Alan F. Blackwell, Margaret...
Abstract-- Mapping mashups are emerging Web 2.0 applications in which data objects such as blogs, photos and videos from different sources are combined and marked in a map using AP...
Anthony K. H. Tung, Beng Chin Ooi, Dongxiang Zhang