This paper discusses the possibilities of the Semantic Web technologies in both annotating services and delivering relevant services to end-users. We propose an ontologybased mech...
Mikko Laukkanen, Kim Viljanen, Mikko Apiola, Petri...
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz...
List question answering (QA) offers a unique challenge in effectively and efficiently locating a complete set of distinct answers from huge corpora or the Web. In TREC-12, the med...
While web pages sent over HTTP have no integrity guarantees, it is commonly assumed that such pages are not modified in transit. In this paper, we provide evidence of surprisingly...
Charles Reis, Steven D. Gribble, Tadayoshi Kohno, ...