Efficient design of social networking applications must take account of two guiding principles: the adaptive processes by which humans learn and spread new information, and the co...
Ali Saidi, Mahesh V. Tripunitara, Mojdeh Mohtashem...
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
—In online social networks (OSNs), user connections can be represented as a network. The network formed has distinct properties that distinguish it from other network topologies....
Ankush Garg, Prantik Bhattacharyya, Charles U. Mar...
As Facebook has become global, users from different cultural and socio-political contexts have joined the site. We present a case study investigating how both current and historic...
We are developing a computer system which provides information about babies in neonatal intensive care to family members and friends. A key challenge is deciding what information ...