48 search results - page 4 / 10 » General auction mechanism for search advertising |
ACMICEC
2007
ACM
13 years 11 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
ESA
2009
Springer
14 years 2 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...