48 search results - page 5 / 10 » General auction mechanism for search advertising |
SIGECOM
2011
ACM
12 years 10 months ago
2011
ACM
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
WINE
2010
Springer
13 years 5 months ago
2010
Springer
A common approach to analyzing repeated auctions, such as sponsored search auctions, is to treat them as complete information games, because it is assumed that, over time, players...
ATAL
2009
Springer
14 years 2 months ago
2009
Springer
We introduce a study of position auctions, with an explicit modeling of user navigation through ads. We refer to our model as the PPA model, since it is most applicable in the con...
ATAL
2007
Springer
14 years 1 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...