48 search results - page 6 / 10 » General auction mechanism for search advertising |
FOCS
2010
IEEE
13 years 5 months ago
2010
IEEE
Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
CORR
2010
Springer
13 years 7 months ago
2010
Springer
We consider the problem of revenue-optimal dynamic mechanism design in settings where agents' types evolve over time as a function of their (both public and private) experien...
AAAI
2004
13 years 8 months ago
2004
We study the recognized open problem of designing revenuemaximizing combinatorial auctions. It is unsolved even for two bidders and two items for sale. Rather than pursuing the pu...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Auctions are widely used on the Web. Applications range from internet advertising to platforms such as eBay. In most of these applications the auctions in use are single/multi-ite...