With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
The new generation of television viewers is currently being confronted and becoming acquainted with a series of technological developments in the realm of consumer electronics and...
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...