Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong ...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
We present and evaluate various methods for purely automated attacks against click-based graphical passwords. Our purely automated methods combine click-order heuristics with focu...
Amirali Salehi-Abari, Julie Thorpe, Paul C. van Oo...
The transition of search engine usersā intents has been studied for a long time. The knowledge of intent transition, once discovered, can yield a better understanding of how diļ...