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ICIS
2001
15 years 5 months ago
Brand Awareness and Price Dispersion in Electronic Markets
Price dispersion, the variance in price for identical products across retailers, is a persistent feature of Internetbased markets, even those mediated by shopping agents (shopbots...
Pei-Yu Sharon Chen, Lorin M. Hitt
WMC
2004
224views ECommerce» more  WMC 2004»
15 years 5 months ago
Evaluation Framework for a Mobile Marketing Application in 3rd Generation Networks
: Testing of a software application serves the accomplishment of two dis tinct objectives: ensuring functionality and end-user acceptance. However, with an increasing desire for mo...
Franz Lehner, Eva-Maria Sperger, Holger Nösek...
ELECTRONICMARKETS
2000
81views more  ELECTRONICMARKETS 2000»
15 years 4 months ago
On Auctions as the Negotiation Paradigm of Electronic Markets
Until recently, electronic markets were dominated by the combination of static offer schemes and fixed pricing. Static offer schemes such as online catalogues apparently bear the ...
Michael Ströbel
ECR
2002
95views more  ECR 2002»
15 years 4 months ago
Motivating Human-Agent Interaction: Transferring Insights from Behavioral Marketing to Interface Design
The understanding of consumer interaction with online EC Websites is one of the big current challenges for online marketers. The present paper investigates what drives and impedes...
Sarah Spiekermann, Corina Paraschiv
KDD
2002
ACM
149views Data Mining» more  KDD 2002»
16 years 4 months ago
A system for real-time competitive market intelligence
A method is described for real-time market intelligence and competitive analysis. News stories are collected online for a designated group of companies. The goal is to detect crit...
Sholom M. Weiss, Naval K. Verma