How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
Traditionally, when one wants to learn about a particular topic, one reads a book or a survey paper. With the rapid expansion of the Web, learning in-depth knowledge about a topic...
We propose an unsupervised method for detecting spam documents from Web page data, based on equivalence relations on strings. We propose 3 measures for quantifying the alienness (...
A link farm is a set of web pages constructed to mislead the importance of target pages in search engine results by boosting their link-based ranking scores. In this paper, we int...
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
Jens Riegelsberger, Martina Angela Sasse, John D. ...