Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Previous studies comparing the prediction accuracy of effort models built using Web cross- and single-company data sets have been inconclusive, and as such replicated studies are ...
Emilia Mendes, Sergio Di Martino, Filomena Ferrucc...
In response to high-profile Internet outages, BGP security variants have been proposed to prevent the propagation of bogus routing information. To inform discussions of which vari...
Sharon Goldberg, Michael Schapira, Peter Hummon, J...
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
The asymmetry of activity in virtual communities is of great interest. While participation in the activities of virtual communities is crucial for a community's survival and ...